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TITUS Research has recently been given a complete new look. Based on a new communication strategy, a new corporate design was developed. In addition to the new logo, in which the word “Research” has now also found a permanent place, the new corporate color, a strong shade of blue-green, is particularly eye-catching.

Since the beginning of the year, work has been going on behind the scenes at TITUS Research on a new communication strategy. In the fourth year after its founding, it was time to re-evaluate the company’s strategic goals and adapt the communication strategy accordingly. As a partner for this repositioning, TITUS Research enlisted the help of the agency Neonrausch, which has extensive experience in brand and strategy development for companies.

From the positioning workshop to the new corporate design

First of all, a joint positioning workshop was conducted under the leadership of Neonrausch, which included an intensive stocktaking and at the same time also directed the view forward to the goals and challenges for TITUS.

The results of the workshop then flowed into the development of the new communication strategy with the new TITUS look & feel, for which Neonrausch was also responsible. A new logo and a completely new corporate design were developed, which shows off the innovative and future-oriented character of the company much better than the previous TITUS design. The new corporate color is a modern, appealing blue-green, while various graphic elements serve as a new visual trademark with recognition value. A striking new typeface, which also features the slogan “We enable autonomy”, rounds off the new overall image.

Website and Annual Report 2021 with a new look

In the course of introducing the new design, the TITUS corporate website also underwent a complete relaunch. In addition to information about current projects and the individual company divisions, visitors can learn more about the people behind TITUS. Furthermore, news articles inform about current activities around TITUS.

The new annual report 2021 has already been produced in the new layout. Click here for the annual report.

Research is flexible, agile and surprising. Individual findings, new paths and solutions emerge from questions. Can design do that too? Freely combinable element modules reflect this very aptly in the fresh look. Thus, visuality and content remain curious, timeless and changeable. Just like TTTUS! Neonrausch develops more than just cosmetics. Storytelling and design make brand sustainably visible.

Mattias Zeising, Neonrausch